Supplying TPMS into India The largest two-wheel market in the world, with a deep aftermarket and buyers who compare fitted cost before they compare specifications.
Talk about volume Private labelWhat the market looks like
India is the reference market for two-wheel volume, and most of that volume is everyday transport rather than enthusiast product. A distributor here rarely needs a sensor tied to one model — it needs one part that a workshop can fit across the makes already on the road.
What fits this market
- One SKU across makes. The sensor fits the valve, not the vehicle, so it is not tied to a single brand.
- Receiver-free configuration. The receiver disappears from the bill of materials, which is what makes an accessible price point possible.
- Workshop-level fitting. A consumable that a tyre shop can install without a specialist tool.
- Replaceable CR1632. A service part a dealer can stock.
What we can do for a programme here
- English labelling, with artwork agreed for your market.
- Your brand on the sensor, the pack and the app.
- Marking conventions agreed with you rather than fixed by us.
- A small first order that lets you test a regional channel.
Ask us before assuming a regulatory position. Requirements differ by product, channel and destination, and we will give you the current status in writing for your market rather than a generic statement.
Where this reasoning repeats
High two-wheel volumes, several makes in one market, and buyers who judge on fitted cost rather than sensor specification — that combination is not unique to India. It is exactly where a sensor that needs no receiver wins, because the receiver is no longer part of the cost structure.
BPU100 BLE sensors — kits with wrench and brass nut, supplied for private label.
Want samples or a specification for your programme?
Tell us the vehicle, wheel count, where the data should go, and the label language for your market. We answer in writing.